On Wednesday 14 June 2023 Google Ads announced its new AI-powered campaigns for Google and YouTube, Demand Gen and Video View. Demand Gen integrates the best-performing video, image assets across their most visual, entertainment-focused touch-points, such as YouTube, YouTube Shorts, Discover and Gmail. Video View helps brands maximise views across in-stream, in-feed, YouTube Shorts. The early testing of Video View showed that they achieved an average of 40% more views in comparison with in-stream skippable cost-per-view campaigns. 

Source: https://blog.google/products/ads-commerce/new-ai-powered-ads-to-drive-demand/?_ga=2.120723016.1919144288.1686720698-836112245.1686720698